Morristown NJ Plastic Surgeon
Hi my name is Farhad Rafizadeh. I am a plastic surgeon in Morristown New Jersey. I am certified by the American Board of Plastic Surgery and I’d like to personally welcome you to this site.
I have been in the practice of Plastic and Reconstructive surgery in Morristown, N.J. since 1984 .
When I started my practice, no one advertised, there was no internet . A plastic surgeon had to earn the confidence of people, one patient at a time. You showed your ability with major emergencies and reconstructive cases. Gradually people started trusting you with their beauty needs.
Today, a plastic surgeon who starts his or her practice with a great looking web site, well optimized on Google, can look like an expert from day one.
Anyway, it was exciting then and it is exciting now. Today we have a plethora of information. You can find everything on the internet, but it is hard for people to tell good information from bad. Commercialism rules. So much is presented as science, without any facts to support it. Pharmaceutical companies advertise to the public directly, bypassing the physician. In plastic surgery, the industry is doing the same thing. They come up with a machine, they give it to a doctor who is willing to try anything for a little publicity. Next, he is on national TV presenting it as the most advanced and state of the art procedure. People start calling our offices asking about what they heard on television, for example does Doctor Rafizadeh do smart lipo?, or does he do week end facelift?, etc, etc. The marketing push is so intense that people are willing to serve as guinea pigs and accept a procedure without any evidence of equal effectiveness and safety as compared to the best existing practice. Therefore, the purpose of this web site is to tell everyone my personal approach to various procedures and only offer options that I would choose for my own family.
We talk about true advances in techniques and companies who offer great products. In the procedures pages I’d like to expose principles and concepts that would give patients a better knowledge base to use during their consultation.
The opinions expressed are the results of more than a quarter century of experience and learning from the experts in the field of plastic surgery. Combining personal modifications to make the procedure safer, more effective and less invasive. I urge everyone to read these pages to learn the essence of what one needs to know. The consultation process is extremely valuable, as I will take the time necessary to do a personal in depth evaluation and give recommendations that would apply just to your individual condition.